NHL teams come up with great ideas!
Saturday, September 27th, 2008In times when ticket prices for professional sporting events seem like they keep increasing, a couple of NHL teams have come up with some great ideas to gets fans to the games.
For instance, the New York Islanders are offering the Victory Plan. Fans buy tickets for a particular game, and if the Islanders win, those fans can return to watch another selected game for free. This may not be a new idea, but it might work.
The St. Louis Blues are offering something even better in my opinion. They came up with the “Name Your Price” promotion. There’s minimum bids for different tickets. Fans can type in dollar amounts for different seating areas. The Blues can then accept or reject an offer. This too is a good idea, but will it be successful?
Let’s hope these promotions work. Again, I realize these ideas may not be new and some teams in other sports may have already used these types of promotions to attract fans to games. Giving fans opportunities to either see free games or attend games at a reduced price definitely helps in the long run. What do you think? Will these marketing tactics work?
-Jerome


