Beatlemania, 2009
Wednesday, September 9th, 2009By Eric Lochridge
This many years after The Beatles’ stormed the shores of America, it would be easy to downplay the band’s relevance in 2009. But this week, we have the much-anticipated “The Beatles: Rock Band” hitting video-game store shelves and remastered CDs of the Fab Four’s music.
I think smart marketing plays a big role in that pairing. But I do wonder how successful it will be once the hype passes.
On a certain level, it seems like a generational mismatch: video games primarily hit the younger, millennial demographic, and The Beatles are, and always will be, a Boomer sacred cow.
But the Beatles’ music is still interesting after all these years, and Aerosmith’s foray into the video game world via “Guitar Hero” seems to have gone over pretty well.
And in the event that you’re not getting your Beatles fix this week, our local Fab Four tribute group, The Abbey Road Band, is playing Saturday night at Thirsty’s in Rapid City.
