Flo Rida?
Sunday, November 1st, 2009By Seth A. McConnell
I attempted to cover the Flo Rida concert tonight.
I showed up at the alloted time, which was 9:00 p.m., to catch opening act Chingy who was supposed to take the stage at 9:15. When I got near the Rushmore Room I was informed that the second act had just taken the stage so the timing would be a little off. How far off I wasn’t sure and neither were they.
“It’s a rap concert” I told myself “They don’t have any instruments to set up or tear down, the switch over time between performers should be short.” Heck all they need is a laptop with the songs programmed in or two turntables and a microphone. Pretty simple, right?
When I walked I noticed they had the equipment already on the stage back lined -back lining is when the artists equipment is already setup on stage all you should have to do is hit the power switch, make sure everything is working and bam, rock n’ roll- and the second act was performing to a cd. The artist, who I’m not sure to be honest I wasn’t planning on writing a review when I knew I had a photo deadline to meet, wrapped up nearly on time it was just a couple of minutes past 9:15. The lights went down and Chingy’s DJ walked up to his equipment, my thoughts were sweet he’ll take the road cases off the turntables, hit the power switches and rock n’ roll were ready to go. Much to my dismay they apparently set the equipment up but didn’t plug a single thing in. 15 minutes later the turntables are set up and roughly 15 minutes after that Chingy finally takes the stage.
It’s rock n’ roll (I know its rap but the term works) and I’ve never expected any concert to start on time but this, to me, was blatantly disrespectful on the part of both the artists and the promoter. To leave your audience waiting for over a half an hour is unacceptable in a professional production. I’ve been going to shows for over a decade and I’m used to Punk Rock 7 o’clock -which means a show will start anytime between 7:45 and 8:15- but I’ve never been to a concert that has not started on time or with in 10 minutes of the advertised time. Anymore with big concerts that have more than two artists on the bill, the first band starts playing right as the door opens. Any contract I’ve signed has a stated start time for the headliner and often there are clauses that include fines if you stray to far from that time.
I made a couple of photos of chingy during my allotted first two songs, that were both about a minute long.

Chingy left the stage at roughly 10:10. Flo Rida was supposed to hit the stage at approximately 10:15. My deadline 10:30. With the blazing speed it took them to set up Chingy’s tables I knew there was no way that Flo Rida would be hitting the stage any earlier than 10:30 if I was lucky and a more realistic time of 10:45. I wasn’t willing to gamble and the copy desk already told me if it came down to it an image of Chingy would be fine.
So if you picked up the paper today expecting to see an image of Flo Rida or wondered why there was a picture of Chingy instead, this is your long winded answer.
I’m a little annoyed that I didn’t get to make photos of the headliner but that happens with deadlines and events not staying on track.
This is NOT a review, just an explanation.
-S














