Cabela’s store a “new prototype,” outfitter CEO says
Friday, October 31st, 2008My girlfriend, a Cabela’s veteran from her service at the Mitchell store, remarked that the Rapid City store was much smaller and unimpressive compared to the other South Dakota location. Yesterday, Dennis Highby, Cabela’s prez and CEO, said yesterday the Rapid City store was the prototype for a new Cabela’s store style:
“During the third quarter, we opened our first next generation store and are very pleased with the initial results,” Highby said. “At approximately 80,000 square feet, our next generation store in Rapid City, South Dakota, is designed to be smaller, more flexible and efficient, and less capital intensive than our more traditional stores. We will closely monitor the performance of this new prototype and expect to roll out similar-sized stores in the years ahead.”
I’m new in town, but I think I’ve read every RCJ article about the new Cabela’s. Was this ever mentioned?






