By Jeremy Fugleberg
Finally, the dispute is over.
The Sturgis Area Chamber of Commerce announced today it purchased Sturgis Bike Week “for an undisclosed sum.”
From my inbox, the raw announcement from the Chamber and Sturgis Bike Week:
For Immediate Release
March 2, 2009
(Sturgis, SD) – A decade long dispute surrounding rights to the world’s most famous motorcycle rally ended amicably in Sturgis today. The Sturgis Area Chamber of Commerce, owner of trademarks and service marks of the event, has purchased the intellectual property of Sturgis Bike Week, Inc for an undisclosed sum.
In a joint press release, the Sturgis Chamber and Sturgis Bike Week, Inc. announced that, while the terms of the agreement are confidential, both sides are pleased with the final resolution to the issue. “When Gary (Lippold,) Bob (Davis,) and I decided to semi-retire, we started discussing logical purchasers of the Sturgis Bike Week trademarks,†said Francie Ruebel-Alberts, one of the Sturgis Bike Week, Inc. owners, “and we just kept coming back to our desire to keep it in the Sturgis community. Despite the fact that we have had our differences over the years, the Sturgis Chamber seemed the obvious choice and to maintain local ownership was very important to us.â€
“I think these folks have made a very selfless decision that will benefit the community of Sturgis for decades,†said Karen Simmons, president of the Sturgis Chamber. “For many years now, our singular goal has been to help ensure the people of Sturgis and the surrounding area receive a direct, tangible benefit from the Sturgis Motorcycle Rally. This helps us to achieve a dream of ours and the many members of the Chamber Board that have served this cause before us.â€
Although the City of Sturgis is not technically a party to the agreement, they are a licensee of the Chamber of Commerce for selling sponsorship and promoting the annual event that will celebrate its 69th anniversary in August. “This is a great day for the community of Sturgis,†said Sturgis City Manager David Boone, “I applaud the untold efforts of both sides and the many people that worked behind the scenes to make this happen.â€
The annual Sturgis Motorcycle Rally attracts hundreds of thousands of motorcycle enthusiasts from around the world each summer and is, by far, the largest tourism event in South Dakota.